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The last 1970s and 1980s, the United States established a tremendously popular sneaker giant Converse (Converse) is probably not think that one day he would become Nike (Nike) sub-brand. Wound Converse hold the hands of Magic Johnson and Larry Bird NBA signs two star as a spokesperson, their feet sneakers Converse Weapon rage, while All Star canvas shoes are also long-lasting, became a symbol of classic American culture . However, the sporting goods market is constantly changing, technology and philosophy behind the times already Converse decline has been difficult to restore, after all, can not protect themselves. Nike, Converse is the price a mere $ 305 million acquisition in 2003, the century-old brand had to depend on others. But also a long history of more than Converse Reebok (Reebok) be able to escape the fate of the annexation,nike huaraches all black womens uk, except that Reebok was not yet hit bottom. In 2005, Nike (Nike) spent $ 3.8 billion was still available only in high-priced second-largest sporting goods company Reebok, the price is ten times more than Converse. Three decades east west three years, Converse and Reebok two “century-old” How to arm status Nike and Nike’s old enemy?
Converse: gradually get rid of the professional sports business, leisure fashion transformation after 2003, Nike acquired Converse had said it would not interfere in its operations, Converse will maintain its independent brand position, and is headquartered at the site, the company’s management structure and personnel It will remain unchanged. It was acquired in the year, with annual sales of only $ 205 million Converse.
After that, Nike acquired Converse accumulated over the years players and channel resources. Converse Nike basketball product initially as the layout at the low end of the market exists. Meanwhile, Converse has signed some young players as a spokesperson, and when it matured to become a star on Nike’s delivery, the year Dwyane Wade and Chris Bosh are true. After being “castrated” to decline significantly this basketball business, Converse in a very long period of time, Nike seems to have been marginalized, can not find their own direction of development. But the thin dead camel than a horse, with the rise of retro, with Converse All Star and Jack Purcell and other classic retro shoes will focus on the casual fashion market. On the one hand, Converse will own centuries-old accumulation of cultural heritage to play the most; on the other hand, gave up basketball and other sports properties Converse also avoid their technological content and lack of professional disadvantage. Nike use a strong marketing team and a worldwide sales network, Converse gradually ushered in the recovery. Converse changed the center of gravity of a good momentum in recent years. According to Nike’s quarterly earnings, Converse income over the past five fiscal years, respectively, reached 1.324 billion, 1.449 billion, 1.684 billion, 2 billion and $ 1.955 billion. $ 205 million in revenue than had just been acquired when Nike turned nearly ten times as much. Reebok: Lost heavy sponsorship contracts, cut fitness Nike acquisition of Reebok in 2005 took a fancy to its position in the US market, especially in the resource Reebok basketball and football fields. In addition to its time as Reebok Allen Iverson, Baron Davis and endorser Yao Ming, the NBA and the NFL holds two more North American sports league shirt sponsorship contract, which means great exposure and jersey sales. But after taking over Reebok and Nike in 2006. Instead, the NBA signed a 11-year contract New Jersey. “Shun” go its important resource Nike Reebok move quite “Banded” is suspect. In 2010, Reebok again lost the American Football League NFL shirt sponsorship contract. Gradually lost the characteristics of Reebok, Nike sports series, Originals, Neo and Y3 and other branch of the cracks difficult to survive, performance worse. Not a shirt sponsorship contract, and gradually give up the performance of Reebok basketball-related businesses still have not seen improvement. Starting in 2014, will sell about Nike Reebok rumors will be rampant. In 2014, Nike, Reebok will almost sold by the Hong Kong and Abu Dhabi both investors formed a consortium, followed by Reebok’s performance in 2015 to pick up so that Nike gave up the idea to sell. Reebok reproducing light from its strategic focus back into the fitness field once upon which fortune. Beginning in 2010, Reebok and CrossFit was not known how (hybrid Fit System) signed a 10-year sponsorship contract for the production of tailor-made products CrossFit. CrossFit was founded in 2000 by the American fitness coach Greg Glassman, now it has more than 13,000 joined the gym in the world, Forbes in 2015, its valuation of $ 4 billion. In addition to the field of fitness, Reebok also launched the trend of sports shoes and nineties classic engraved products, compete for casual fashion market. So far, it has been away from the field of professional sports Reebok transition fairly smoothly, in the last five fiscal years of revenue respectively 1.94 billion, 1.667 billion, 1.599 billion, 1.578 billion and 1.751 billion euros in revenue.

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For many years, for those who want to stay fit and healthy for, Nike huaraches + Running application is their daily essentials and exercise companion. Nike huaraches + Running application store downloads in Google between 10 million to 50 million times in the Apple store, Nike huaraches + Running application performance should be better. Recently, Nike huaraches unexpectedly decided to gamble, the other from the hills to redevelop a running application. The name of this application is called Nike huaraches + running club, but now users are responding to this application is not active. Although the new app claims to be “for the run and do, from the runner,” but the old users can still upgrade is not satisfied that the new version loses Nike huaraches + running some of the important features and functionality, resulting in Nike huaraches + Running Club application in the Apple user ratings fell to two stars, but still higher than the 1.5 star rating the app just on the line when. Of course, the legacy still retains the core features: distance display, pedometer and GPS running huarache black and grey womens, At the beginning of redevelopment which application, Nike huaraches do not know why some, such as the exclusion of competition circle of friends and other features. At the same time, in the new version in order to synchronize data to Facebook or other social networking applications become more difficult. First, you must first data synchronization with Nike huaraches own random data, and then synchronize the data to other places, but in the old version, there is no similar problems. In the old version, the circle of friends Challenge is the bright spot, you can see friends of the rankings. While personalized guidance is still Nike huaraches + running club’s basic functions, but due to this upgrade, so that many users marathon training program interruption or data loss. Nike huaraches made remedies for this: to provide PDFs in the application, the training programs at all levels have made the PDF file. However, look at the Nike huaraches + running club’s Facebook page, you can see a long string of complaints about the message. When you go to Google or Apple store is the same situation. Of course in addition to complain, there are a few praise, praise the new version of the page look good, but the vast majority are “I love you ruined app is” like the message. In all fairness say that Nike huaraches application team has been active in responding to criticism. Facebook users on each comment will receive a direct reply to Nike huaraches. Just today, Nike huaraches + Running Club recovers the Personal Image function and tracking kilometers labels. The old version of the notebook function is good, users will often record their data on the gym treadmill, the upgraded version of these data will be lost. But Nike huaraches’s reply is still being heard bad tone: Nike huaraches will listen to your feedback. An application millions use every day, it is to make major changes at risk. Restore the old version of the voice should not be over Nike huaraches wanted feedback. The situation is really bad right? Of course not, some people will choose to stop using. In addition, Nike huaraches may have given a good chance to run other applications to show their talents Runkeeper, Strava and so on.