Nike will run as the realization of the Greater China region in 2020 the new strategy of the mainstay, but the hot running market, no one weak. In the just-concluded Beijing Marathon, statistics show that the most popular running shoes series, Nike is considered a revolutionary technological innovation Boost only ranked fourth, which compared with its seven consecutive years of North Malaysia sponsor status , Some embarrassment. “Running is one of the fastest growing brands under the Nike brand, from 2010 to date, Nike from China’s running heat to benefit.” Nike Greater China sports performance series vice president Marc Leroux in an interview with the Beijing Daily reporter , Said in recent years, the running industry in China to achieve rapid development, almost every day in a place in China are likely to hold a running race or activities, and participate in the Beijing Marathon and Shanghai International Half Marathon and other Nike sponsorship Sports events are also increasing year by year, which are sufficient to prove that running the campaign how hot. Running in the country has become a Liaoyuanzhishi, the entire sports industry are focused on this area and benefit from this. Xtep will be running as the core areas, special steps, for example, the first half of this year, special step footwear revenue grew 16.3%, gross margin rose to 44.2%, mainly due to professional sports shoes by consumers of all ages . Marc Leroux said the seven-year sponsorship “definitely needs some investment,nike huarache mens for sale, but for the Nike brand and running category, we get a huge return on investment.” In the second quarter of the run-up events, Performance disclosure, thanks to the running, football and training series of double-digit sales growth and the Nike Sports Classic series and the Nike NEO series driven, excluding exchange rate factors, Nike brand sales growth of 25%. However, for marathon runners, Nike want to be more popular and need to work hard. In the Beijing Marathon, Yuet Lai Wan statistics of nearly 20,000 players data, of which nearly 8,000 players marked the running shoes of the brand number model, this calculation, the most popular running shoes series TOP6, the top three Followed by asics GEL-KAYANO, asics GT-2000, asics GEL-NIMBUS series, Nike Boost ranked fourth, fifth saucoy ISO, sixth mizuno wave rider. This is the most popular 10 running shoes brand echoes, asics to 41.26% occupy the top, the remaining nine brands are less than 10%, Nike 9.08% in second place. Yuet running circle of statistics, in 5 hours of finished players, a total of 17 running shoes brand, although the Nike share rose from last year, but ranked first is the asics, which in the Beijing marathon players have Strong dominance. In the Beijing Business Daily reporter random survey of North Malaysia players, the functional is the first element of its choice of running shoes, asics, mizuno, saucoy, UA, brooks and other relatively small minority of professional running brand to become a popular brand in the circle of friends . In fact, for many years sponsored by the 35-year-old, is still the best marathon race in North China, Nike seems to be forced to open the mass market rather than stay in the list of professional runners. “Most of the runners in China are running for recreation and leisure, and 80% of them have just started running in the last three years.” Marc Leroux believes that most runners will run as a pastime to stay healthy and relaxed , Or by participating in such as Nike cool running groups such as running groups make new friends. Women runners are one of the fastest growing groups in running. Women are becoming more independent, and participation in sport is increasing. In the new strategy as of 2020, “we will expand the retail network, with the national dealer to open more footwear stores.” Marc Leroux said that in the next few years will also open more running stores , Not only including Beijing, Shanghai and other first-tier cities, Tianjin, Chongqing, Xiamen and other important cities, including China’s core cities is the Nike running strategy to promote the battlefield.
In recent years, with the rise of intelligent devices, traditional industries have begun to transform their own products into more Internet elements. Altra Running, a well-known fitness equipment company from Salt Lake City, has launched a new Altra IQ running shoe with a built-in rich sensor system to accurately collect user’s running information. And then through the iFit application analysis of these collected data, and modify the user’s running posture and recommend the appropriate fitness content. Wearing sports when there will not be the slightest feeling. These sensors will always monitor the three most important running posture data: cheap nike huarache run,feet touch the ground range, cadence and contact with the ground impact, through the Bluetooth connection in the Android or iOS devices to watch their running real-time situation, according to Audio or video feedback recommendations, so as to correct running posture.
As early as March of this year, Nike has announced that Apple will be eco-chain enterprises, apple wristbands Huami Technology Co., Ltd. reached a strategic agreement to work together to create a new generation of intelligent running shoes, and will explore the big data health areas, so Nike Announced to enter the field of intelligent sports. Time flies, a moment 4 months later, recently, quiet for a long time of rice science and technology and Nike “smart running shoes” project also has the following. July 10, Nike official microblogging officially started the countdown to this new product, and said, “March commitment to all of us will finally be honored, so that a new product in the upcoming function of what you have on him In the follow-up notice, Nike has spoiled a lot about this new features: better protection, more light and more color, but the specific parameters and performance, or to officially announced the official As a standard. It is noteworthy that, Nike I have been exposed in the microblogging in this new packaging diagram, the size of the picture in the packaging point of view, this new product does not seem like intelligent running shoes, but will be some other smart stuff (not Less User guess is smart insoles or Apple and Nike’s intelligent sports platform).