In recent years, investors seem to first wake up sleeping in the Adidas. Earlier this year, Adidas announced the appointment of new personnel, the German giant Henkel Group CEO Kasper Rorsted will join Adidas, as the Group’s new CEO, and the Group’s current CEO Herbert Hainer will leave in late September. Adidas said the company has learned from the mistakes of the past, the company did not focus on consumer demand, too static led to the loss of consumer enthusiasm for the brand. Thanks to the strong performance of the footwear market, Adidas Group’s strong performance, the latest quarter net profit soared 38%, Adidas and Kanye West launched Yeezy shoes unparalleled success, this movement continues. In addition, Superstar and Adidas and Stella McCartney cooperation is also very hot models, the recently launched NMD style is also very successful, listed on the two days sold out. In addition, in the US domestic market, Nike’s rival Under Armor Sike to be outdone to take advantage of the opportunity to challenge Nike’s market position, Under Armor net profit for more than 10 quarters of 20% growth rate,nike huarache scream green, the secret of success has been committed to To meet the needs of users and bring new products and innovative technologies. Recently, more crazy hit nearly 10 billion US dollars for continuous acquisition of digital sports and healthy mobile community, Under Armor announced to bend overtake to replace Nike, the sports brand boss. Informed sources said the world’s largest sporting goods manufacturer Nike Inc. Nike Group from the 2017/18 season began at a cost of £ 60 million per year and Chelsea signed a decade Jersey contract, making it the second in the history of British football Adidas AG Adidas Group The Manchester United FC Manchester United 10 years 750 million pounds after the contract after the second largest jersey deal, it is Chelsea and Adidas AG Adidas Group, 300 million pounds contract twice. Last year, Chelsea were asking £ 40 million a season to sell Yokohama Rubber Co. Yokohama Rubber Co., a Japanese tire maker, for the Chelsea jersey from Samson to Yokohama Tires. Despite the success of the business, the two traditional giants are losing in the already-ending 2015/16 season, with Manchester United and Chelsea in fifth and tenth places, respectively, in Europe’s top clubs. Manchester United listed on the NYSE Manchester United in the third quarter results released on Friday that failed to reach the Champions League for the team to reduce revenue by 40 million euros, and if the absence of the Champions League for two consecutive years, Manchester United Adidas AG from Adidas Group Annual sponsorship will be reduced by 30%.