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Nike launched the NikeLab concept store. The American sports brand has chosen to launch a new concept store on the opening day of the World Cup. Six simultaneous stores are located in London’s Shoreditch, New York’s Mercer Street, Shanghai’s Jing’an District, Hong Kong’s Causeway Bay, Milan’s Via Giovanni Lanza and huarache white turbo, Which in Paris,nike huarache white turbo, Nike will be originally located in the Marais area sports clothing store renovated.
Nike in the Internet and the world’s major cities on the NikeLab launched a large-scale publicity, highlighting the brand with the concept of innovation. In addition, Nike also introduced a new product “Free Mercurial Superfly HTM”, its football shoes for a new urban style interpretation, and at the same time using Nike Flyknit and Nike Free and other latest technology to produce products.
Nike hopes to highlight the brand’s pioneering consciousness. Including highlighting its product development, and using sustainable materials to create new concepts. To this end, Nike and Arthur Huang created the Miniwiz design company to work together.
NikeLab is still adhering to the purpose of Nike, so it will be a set of sports and fashion in a place. And will also showcase the latest designs at these concept stores and collaborate with different designers, such as Jun Takahashi, an undercover Japanese designer, to redefine a variety of classic works.