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Cars and sports shoes are two different areas, it seems no connection, but Nike Engineering Director Beers is regarded as Nike innovation projects and electric vehicles to share the basic technology leader. She “back to the future” in the automatic lace technology – the new HyperAdapt 1.0 into reality, this shoe is equipped with small electric motors and batteries, so that shoes can be tightly wrapped around the foot of the huaraches 2017, Speaking at the University of Pennsylvania State University, Beers described how she used the idea of ​​a “some similar concept car” in the HyperAdapt project to compress the necessary electronics into a pair of less than one pound (about 450g) of shoes. She said, “My standard is much higher than the achievable standard, because there is no surprise if there is no challenge.If you have not experienced setbacks, doubts and failures, then your idea may not be bold enough, you have not encountered real challenges “Tesla did not disclose the specific work arrangements for Billers, although her research in electronics, plastic engineering and ergonomics may be related to some automotive projects. Personality, personality, personality. Nike still still think of ways to keep their own “cool” image. This seems to be a few magic left by it, according to NPD Group data show that in May this year, Nike’s market share in the United States compared to 2016 from 35.9% to 34.7%. Look at its old rival Adidas, with the explosion strategy, its market share in a year time has increased nearly twice (from 6.3% to support 11.3%). A recent attempt occurred in New York. Nike’s By You Studio in New York, Nike is planning to own long-standing online customization service NIKEiD moved to the line. The brand and creative agency Wieden + Kennedy’s The Lodge, designed a new customization experience project. The Lodge is a creative creative shop in Wieden + Kennedy, a creative hot shop that uses AR technology in this project.

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In fact, China’s consumers are also some extent to guide the world, the Chinese consumer demand for the brand is also increasing. The future of the sports industry, there will be able to meet the needs of consumers to achieve the company. It can be said that the current risk is unprecedented high, but Nike also as much as possible to meet these needs. We meet the demand in three ways. First we offer innovative products. In Nike, product innovation is huarache pink aloha, In all the sports industry, we will strive to meet the needs of the industry athletes, providing innovative products, and this innovative products can achieve the potential to play the athletes. In addition, we also continue to motivate athletes, athletes to encourage consumers, so that we can continue to attract China’s 1.4 billion athletes to join the sports industry, we do this in different ways. We have established contact with Chinese athletes, and we have invited the athletes with global influence to come to China.
The third pillar point is to ignite potential. In 2016, we also announced that we would work with the Chinese Ministry of Education to change the physical education in Chinese schools. And to promote such a promotion to all schools. This will allow more than 2 million Chinese children, and actively participate in the sports industry. And Nike will also train more than 7,000 sports teachers, which can give more than 300 schools to bring better physical exercise, which is from Shanghai, Beijing, Guangzhou began activities. The so-called potential is to constantly challenge themselves, continue to inspire China’s 1.4 billion athletes. We also ignite potential in different ways. We invite consumers, users come to a lot of competition venues, such as Shanghai to participate in the marathon, which is to help you to achieve better performance. Innovation, encouragement and encouragement, which is our commitment to China’s 1.4 billion athletes. Finally, I would like to share with you Mandela’s words, he said so. He said that sports are the power to change the world, this force can be inspiring, this power is able to unite the people. Because we know that a little bit of power can also change the world, sports to young people understand the way to connect young people, and sports will bring hope to eliminate despair.China’s future sports industry is full of hope. We see the Chinese sports industry is extremely enthusiastic, commitment and potential. We believe that now is the time to change.