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Today, the Rio Olympic Games officially came to an end, four-year term of the sporting event temporarily come to an end. The Olympic Games is a professional athlete’s arena, but for us the movement does not need too much wait and restraint, Nike is also a new release today, the latest commercials, do not have to wait for four years to explain the theme of sports. No matter when, no matter where, no one can, Nike all sports together form the form of a magnificent movement screen, motivate everyone through the active physical fitness. Bryant’s Lakers lost to the Clippers, James and Irving led the Cavaliers lost to the Warriors, Durant’s Thunder lost the Bulls – in the just-concluded NBA Christmas war, Nike’s many players eat a defeat. However, this does not seem to affect the Nike camp players are Christmas enthusiasm. Christmas day, sports giant Nike joint advertising company W + K, launched a called “see you” (Bring Your Game) of the new commercials. In this five-minute Christmas blockbuster, nike huarache gold uk,seven Nike basketball star Qi appearance, including NBA star Kevin Durant, Paul George, Kobe Bryant, Kerry Owen, LeBron James , Anthony Davis and WNBA star Elena Dale Donne. Even the tennis queen Serena Williams, also guest starred in this film. But at the beginning of the film, the first appearance is not basketball superstar, but four were from Europe, Asia and Latin America of the children, showing a fusion of friendly gesture. They sat together to discuss a common topic: Who is the best basketball player? When the children are not sure which player, they decided to take turns to visit the above seven stars, with the players to eat and live with to select one of the best players. Throughout the process, four children are carrying a small book, carefully write down the personality characteristics of each star. However, after the end of the journey, children still did not give the answer in mind. Instead, the screen appears in the “see you” words, means that the best players should be your own decision. Throughout the process, four children are carrying a small book, carefully write down the personality characteristics of each star. However, after the end of the journey, children still did not give the answer in mind. Instead, the screen appears in the “see you” words, means that the best players should be your own decision.
“Basketball is back to its original appearance, we have a different personality, a variety of vibrant style, skills and creativity.” Nike AdWeek in ad weekly interview so explain the advertising content, “it is these basketball players Personality traits and competitive spirit, to push the sport to a new level. “The launch of Nike basketball star lineup two years ago and the NBA Christmas advertising” Jingle Hoops (ring ring Dangdang) “is almost equal. At the time, James, Durant, Ross, Curry, Harden and Nash and six other players after throwing three-pointers, the ball online are hanging bells, each shot once they issued a note, then played the classic Christmas Song “Jingle Bells”. That ad is one of the NBA’s most popular Christmas ads in recent years. This time, Nike’s Christmas ads are also popular. Posted more than 4 million hits on YouTube in just three days. Nike has chosen basketball as the theme of Christmas advertising is because, as Nike’s most powerful product line, basketball category has been the brand’s sales “printing press”, the brand’s coverage of the vast majority of NBA superstar spokesperson. According to market research firm SportsOneSource data, at present, the Nike brand’s basketball shoes in the United States share of the market share of 92%. In addition, Nike on December 23 released the latest quarterly report, the company has the eighth consecutive quarter to achieve double-digit sales growth.

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From the “Flyknit” series, Nike is committed to the natural rhythm (Natural Motion) concept applied to product design, through the appearance, function and movement of the perfect intersection, tap the human potential, narrow the distance between the product and the human body. “We are working tirelessly in the design not only to consider what the sport has, but also to consider the movement of the person he is like,” Nike executive vice president of design John Hoke said. “Our goal is to continue to think, in the case of athletes continue to move, how can we create a new design language to solve some new problems.” These 25 models exhibited in the exhibition of sports shoes, a bit eye-popping.nike huaraches green women, But perhaps in 2020, these shoes are hot season it. The “whisker” of the design is made out of a 3D printer and can be used as a “sensor” to “let you feel as an athlete.” The shoe is “dipped” in many layers of polyurethane foam, No matter how intense the runners run, it will not be completely squeezed deformation. While eliminating the foot on the ground by the impact. This shoe also uses the 3D printing technology, soles “disappear”, athletes wear it running feel completely different. Jeff Johnson inspired by the design of the shoes, it seems not like walking on the needle. The shoes from the outside protective effect of the packaging of plastic bags, which filled with dynamic sand, you can damping. With spiral wraps, the density, height and weight of the shoe can be adjusted to suit the wearer’s own condition. Running on a flexible ball looks uncomfortable, but the athletes are a lot of benefits. Bubble toe separator looks strange, but Nike that this can form a “segment buffer”, in the appropriate expansion and contraction by the impact. This shoe is Nike called “cheeky design.” It will mop at the foot, like an air cushion. It also gives the subconscious signal of competition: I want to wipe the floor with you! Compared with the elastic ball series shoes more practical. This shoe uses only a few more flexible balls, adds compression, and uses 3D printing to improve stability. Walking on rocks sounds terrible, but it is based on a pebble massage road found in Taiwan, which can improve health and fitness. This shoe looks ridiculous, you can put on, the inside of the spring buffer polymerization will be down to the normal height. Champagne packaging allows shoes to have a bulky shoe sole, but because of shaking can produce foam, so the athlete’s foot length changes, creating a personalized buffer system. Memory foam not only applies to pillows. In this design, it forms a ductile cushion. This shoe is not designed for running. The Vibrating Outsole is designed to help the athlete recover better after exercising.

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