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nike huarache gold uk

Today, the Rio Olympic Games officially came to an end, four-year term of the sporting event temporarily come to an end. The Olympic Games is a professional athlete’s arena, but for us the movement does not need too much wait and restraint, Nike is also a new release today, the latest commercials, do not have to wait for four years to explain the theme of sports. No matter when, no matter where, no one can, Nike all sports together form the form of a magnificent movement screen, motivate everyone through the active physical fitness. Bryant’s Lakers lost to the Clippers, James and Irving led the Cavaliers lost to the Warriors, Durant’s Thunder lost the Bulls – in the just-concluded NBA Christmas war, Nike’s many players eat a defeat. However, this does not seem to affect the Nike camp players are Christmas enthusiasm. Christmas day, sports giant Nike joint advertising company W + K, launched a called “see you” (Bring Your Game) of the new commercials. In this five-minute Christmas blockbuster, nike huarache gold uk,seven Nike basketball star Qi appearance, including NBA star Kevin Durant, Paul George, Kobe Bryant, Kerry Owen, LeBron James , Anthony Davis and WNBA star Elena Dale Donne. Even the tennis queen Serena Williams, also guest starred in this film. But at the beginning of the film, the first appearance is not basketball superstar, but four were from Europe, Asia and Latin America of the children, showing a fusion of friendly gesture. They sat together to discuss a common topic: Who is the best basketball player? When the children are not sure which player, they decided to take turns to visit the above seven stars, with the players to eat and live with to select one of the best players. Throughout the process, four children are carrying a small book, carefully write down the personality characteristics of each star. However, after the end of the journey, children still did not give the answer in mind. Instead, the screen appears in the “see you” words, means that the best players should be your own decision. Throughout the process, four children are carrying a small book, carefully write down the personality characteristics of each star. However, after the end of the journey, children still did not give the answer in mind. Instead, the screen appears in the “see you” words, means that the best players should be your own decision.
“Basketball is back to its original appearance, we have a different personality, a variety of vibrant style, skills and creativity.” Nike AdWeek in ad weekly interview so explain the advertising content, “it is these basketball players Personality traits and competitive spirit, to push the sport to a new level. “The launch of Nike basketball star lineup two years ago and the NBA Christmas advertising” Jingle Hoops (ring ring Dangdang) “is almost equal. At the time, James, Durant, Ross, Curry, Harden and Nash and six other players after throwing three-pointers, the ball online are hanging bells, each shot once they issued a note, then played the classic Christmas Song “Jingle Bells”. That ad is one of the NBA’s most popular Christmas ads in recent years. This time, Nike’s Christmas ads are also popular. Posted more than 4 million hits on YouTube in just three days. Nike has chosen basketball as the theme of Christmas advertising is because, as Nike’s most powerful product line, basketball category has been the brand’s sales “printing press”, the brand’s coverage of the vast majority of NBA superstar spokesperson. According to market research firm SportsOneSource data, at present, the Nike brand’s basketball shoes in the United States share of the market share of 92%. In addition, Nike on December 23 released the latest quarterly report, the company has the eighth consecutive quarter to achieve double-digit sales growth.

nike huarache gold uk

Nike realized that the original product has gradually lost to the consumer, especially the millennium generation of attractive, product innovation is imminent. So in the past year, whether it is to increase the classic brand of Stan Smith color, and Kanye West to launch limited edition Yeezy Boots, a variety of strategies are all stimulating the consumer’s desire to buy their products. Sports shoesource analyst Neil Schwartz said: “Nike shoes have only a few color options, and now a 31 different styles of shoes, Nike recovery is inseparable from the Millennium generation of consumers.” Now whether it is Fashion Week in New York or Paris, you can see the fashion bloggers or stars wearing Stan Smith to attend the major show, the designer Marc Jacobs and Celine creative director Phoebe Philo also appeared in Stan Smith,nike huarache gold uk, David Beckham with a pair of Stan Smith White shoes and light gray hooded coat brush fashion news layout, the domestic fashion leader Liu Wen, China’s supermodel opinion is also wearing a pair of small white shoes running the streets, this is a very fashionable approach, and now young consumers Dress concept is changing, in the spread of the rapid expansion of the same time, Nike also gained greater profit margins. In order to attract more young consumers, Nike also sponsor the team to adjust, in the end of last year and cooperation 11 years of NBA tournament sponsorship agreement, and began sponsoring NBA star James Harden and European football star Paul Pogba and other young athletes. In contrast, Nike sign athletes LeBron James, Kobe Bryant and Kevin Durant seems to have no longer favored by the younger generation of shoe fans, in the eyes of many young people, these stars out of date. Nike will also face increasingly fierce competition in the female sportswear market, clothing sales are still weak as well as the most popular basketball shoes or will become the past three serious challenges. Herbert Hainer assigned the majority of Nike’s marketing spend to six major global cities, including New York, Los Angeles, London, Paris, Tokyo and Shanghai, as well as star shoes NMD momentum and social media communications. The group noted that the volume of these key cities More than any other country, and if you win the New York and Los Angeles markets, then the brand will be able to win the US market. Nike global sales manager Roland Auschel said, the global trend of 50% of the young population living in these key cities, and contributed 80% of global GDP. These are the focus of our new program to develop the market. Herbert Hainer, the former CEO of the Nike Five-Year Plan, predicts that Herzo is moving ahead of the world’s No. 1 sporting goods company. Herzo is the acronym for German-born Herzogenaurach, where Nike is headquartered. He was not kidding, and all executives were present during the Group’s 8-hour marathon, Herbert Hainer said Nike would move production to Asia to shorten the production cycle, and according to quarterly trends And best-selling products, to speed up the creation of new season.